The popularity of Argan Oil has grown beyond the borders of Morocco into the kitchens and beauty products of Europe, America, Canada and beyond. The wonders of the Liquid Gold from Morocco speak for itself. Due to its rising popularity, the demand for Argan Oil has increased into a viable economy for the local village people of the Moroccan southwest. For Centuries, Argan Oil has been made only by Berber women. Today the Argan Oil production is done primarily in numerous Women’s Co-Operatives in the southwest region of Morocco.